Customer
A specific customer or member segment and its urgent problem are clearly defined.
Free public tool
Before adding more meetings, content or complexity, map what is actually defined. This tool stores nothing and gives you an operating agenda rather than a generic score.
A specific customer or member segment and its urgent problem are clearly defined.
The first product, service, membership or mandate can be explained in one sentence.
Claims, examples, credentials and proof points are documented and verifiable.
Price or commercial path, costs, margin logic and purchase friction are understood.
Inputs, method, owners, deliverables and handoff are documented.
At least one repeatable discovery or referral channel exists beyond personal outreach.
Decision rights, responsibilities, records and material risks have clear owners.
A prospect can take a concrete next step now: buy, join, apply, request, configure or book.
Defined
Partial
Open
Use the open items as the agenda for your next working session. This is not a score of company quality, investability or likelihood of success.